OUR GRASS PAPER PACKAGING
This month we’re taking a huge step towards becoming a circular skincare brand by introducing our new, fully compostable grass paper cartons.
As our name suggests, at Evolve Beauty we are always looking for ways to better ourselves to ensure that everything we do is as planet-positive as possible, and our grass paper cartons enable us to do just that.
Around 120 billion units of packaging are produced each year by the global cosmetics industry, and we’re very excited to lead the way in reducing some of the waste produced with our cutting edge grass packaging.
WHAT IS GRASS PAPER PACKAGING?
Our grass paper packaging is uniquely natural. It is made with up to 40% natural grass fibres which are harvested close to the factory where the cartons are crafted.
This natural production process results in cartons that are not only FSC certified and recyclable, but also completely compostable in your home compost bin.
With nature playing a leading role in the production process, you will notice that no two cartons are the same. Each carries a unique grass speckled pattern, and a subtle smell of freshly cut grass.
This is packaging that is as natural as our products.
WHY ARE GRASS PAPER CARTONS AN IMPROVEMENT?
One thing we will never compromise on throughout our green journey at Evolve is quality.
That’s why we’ve ensured our grass paper cartons are as strong and sturdy as their old cardboard predecessors, while being a lot better for the planet.
Compared to wood pulp packaging, our new grass paper cartons save on water, save on energy use and reduce the amount of CO2 produced during production.
All of that from one little compostable carton.
HOW DO I COMPOST THE PACKAGING?
Composting is a great way to reduce waste at home. Composting turns what would otherwise have been waste into nutrient rich soil that you can use to grow flowers or vegetables, enabling us all to make certain waste products circular.
Our new grass paper is ‘OK compost HOME’ certified by TUV Austria meaning you can simply add your grass paper packaging into your garden compost bin and it will eventually biodegrade - just remember to remove the label first!
We are so excited to be one of the first beauty brands to use grass paper cartons and help others be a little greener in their everyday lives. Whilst we don’t promise to be perfect, we are always looking for eco-friendly solutions to be kinder to the planet, and we’re grateful you are sharing our journey with us!
What will happen to our old cartons?
We’re always looking for ways to reduce waste, and that’s why we will be rolling out our new grass paper packaging gradually for certain products.
To avoid wasting any of our cardboard cartons, we will be using them until they are gone and then switching over to our grass paper cartons.
We’re ready to change over most of our range to our new compostable cartons now, but you may receive an old carton whilst we work through our cardboard packaging.
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| Hyaluronic Serum 200 |